[DOWNLOAD] "Turn Eye Appeal into Buy Appeal" by Karen Saunders & Barbara McNichol # eBook PDF Kindle ePub Free

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eBook details

• Title: Turn Eye Appeal into Buy Appeal
• Author : Karen Saunders & Barbara McNichol
• Release Date : January 27, 2010
• Genre: Design,Books,Professional & Technical,
• Pages : * pages
• Size : 4549 KB

Description

This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has:
* Over 200 full-color illustrations * Nearly 200 hyperlinks that help you find subjects fast * Details appreciated by people with tight deadlines * Hundreds of techniques to reinforce your strategies * Tips for writing persuasive copy that “hooks” customers. The book is organized in 11 sections: * Good Marketing Requires Good Design * Make Visual Elements Memorable * Writing Persuasive Content and Making it Flow * The Best Typography for Design and Readability * Laying Out Your Pages with Style * Design Solutions for Specific Projects * Working with Digital Imagery * The Role of Color in Your Design * Getting Graphics Files Ready to Print * Answers to Your Printing Questions * Resources

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